For many years now, the GWM IRONMAN Western Australia and the Cape-to-Cape Mountain Biking have been on the bucket lists of athletes worldwide. Athletes, WA suppliers and local businesses alike will be happy to know that both of these iconic events have just been confirmed for a further three years, thanks to support from the Western Australian State Government.
The events will be supported through Tourism WA and the Department of Regional Development through Royalty for Regions, with an aim of continuing to bring visitors to the Southwest region. Given how hard tourism has been hit by the pandemic, the two events – with the support of the State Government – will likely be invaluable to the economic recovery of the regions.
It’s easy to see why visitors would be drawn in by the races. Cape to Cape, for example, is Australia’s largest and longest-running four-day MTB stage race. It runs through National Parks, bush and forest, starting at the Cape Leeuwin lighthouse and finishing at the alluring Margaret River Distillery. Add to that vineyard and brewery visits. An ideal opportunity for local businesses and to inject much-needed money into the economy.
The GWM IRONMAN race is similarly well-regarded, as it gives athletes an opportunity to achieve their personal best, on one of the flattest and fastest tracks available globally.
Cape-to-Cape / Photo: IRONMAN Oceania
In 2021, Cape to Cape will run in October, from the 21st to the 24th. GWM IRONMAN will be held in Busselton on the 5th of December. The State Government funding will take the events up to 2023 inclusive.
Geoff Meyer, the Managing Director of The IRONMAN Group Oceania, is thrilled that the events are going ahead, and that the State Government will be continuing to support them. He’s especially looking forward to continuing to grow the events.
“This year we look forward to welcoming athletes from across Australia and New Zealand to both events, and once global travel returns to normal, we can’t wait to have our international athletes back to the South West,” said Meyer.
We can be sure that the local communities will be looking forward to visitors too. Not only will it be a welcome boost to the local economy, but it will also be a welcome boost in morale and spirits. There’s nothing better than a great event to look forward to!
Feature Photo: GWM IRONMAN Western Australia / Photo Credit: IRONMAN Oceania