Sailor Jerry returns as headline partner for the Rolling Stone Australia Awards


19 Oct 2021



Written By Staff Writer



“Sailor Jerry is pumped to partner with Rolling Stone Australia to shine a spotlight on the local Australian music scene and give support to an industry challenged in recent times. Sailor Jerry is backing live music in the bar industry all across Australia, ensuring we can connect with one another and unapologetically get back to our roots,” says Lucille Rose-Hopkins, Sailor Jerry Brand Ambassador.

A free live event series will launch the return of live music in the lead up to the award ceremony. The ‘roadshow’ will visit Sydney, Melbourne and Brisbane, breathing life into our beloved band rooms that fans and music aficionados love so much. The line-up will include an array of Australia’s most innovative and hardworking bands.

The invite-only Sailor Jerry Rolling Stone Australia Awards will take place in Sydney on March 30, 2022.

“Honouring and celebrating homegrown artists has never been more important. I am so excited and grateful for the return of the Sailor Jerry Rolling Stone Australia Awards, which will perfectly showcase our commitment to positively impact the Australian music scene,” Poppy Reid (Brag Media’s Managing Editor).

The highly-anticipated first edition of the event saw artists recognised across five categories, including Best Record, Best Single, Best New Artist, the Rolling Stone Global Award, and the Rolling Stone Reader’s Award.

A multitude of big artists and bands were up for nomination at the inaugural awards, with the likes of Tash Sultana, Tame Impala, and Midnight Oil all serving as big winners on the night.

Earlier this year, Rolling Stone Australia expanded its brand with the inaugural Sailor Jerry Rolling Stone Australia Awards, and, according to new Roy Morgan data on the national magazine market, Rolling Stone Australia reached 180,000 readers in the year to June 30 2021, ahead of staple Australian mastheads Golf Digest, Family Circle and Who.

This announcement comes from Rolling Stone Australia publisher The Brag Media.

The Brag Media is an entertainment company at the centre of culture, representing some of the most iconic brands in the world, including Rolling Stone, Variety, The Hollywood Reporter, Billboard,, Tone Deaf, The Industry Observer and more.

TBM talks to niche audiences at scale through its proprietary newsletter platform The Brag Observer, creates content and marketing campaigns for the biggest brands in the world, and regularly shares deep research and insights for marketers on what Australian’s love.

TBM also represents pop culture podcasts Complete Drivel, ShitShow, and Medallica, and music industry titles Fear At The Top hosted by TBM’s CEO, Luke Girgis & Managing Editor, Poppy Reid.

Photo: The Brag Media / 2022 Sailor Jerry Rolling Stone Australia Awards


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