SOUND WEST will take the powerhouses of the Australian music and concert touring industries and put them together with tech innovation and this will all happen in the City of Parramatta from March 30 – April 3, 2022.
The five-day landmark festival will feature intimate and large performances from established and emerging artists and a two-day music and technology conference at CommBank Stadium, including sessions, workshops and mentoring from some of Australia’s biggest tech brands and music industry leaders.
NEC Ambassador Dylan Alcott OAM, along with Greater Western Sydney talent comprising hip hop star L-FRESH The LION, multi-platinum Grammy nominated producer and composer Khaled Rohaim and digital NFT artist Serwah Attafuah, are amongst the first to be announced in an impressive lineup of presenters and performers for the event.
The Hon. Stuart Ayres, said “SOUND WEST is the first of its kind in Australia and will bring together brilliant minds, industry leaders and music enthusiasts to share ideas, network and enjoy the creativity of home-grown artists.”
Minister for Communications, Urban Infrastructure, Cities and the Arts, the Hon Paul Fletcher MP, said:“I’m pleased that with $375,000 in support through the Morrison Government’s Restart Investment to Sustain and Expand (RISE) Fund, Sound West will shine a light on the talented and culturally diverse musicians of Western Sydney. The RISE Fund is helping to reignite the arts and cultural sector through grants such as these, which continue to unlock job opportunities, stimulate venues and showcase this nation’s talent.”
SOUND WEST Technology & Music Conference
The SOUND WEST conference will provide young music enthusiasts, creators, professionals and entrepreneurs within the technology and music industry the opportunity to explore and experience the unique pathways that exist in their fields in 2022. The conference will incorporate keynote addresses, workshops, panels, one on one mentoring sessions, live podcasting and unique interactive activations.
SOUND WEST Live Music + Events
Additionally, SOUND WEST will come to life through a number of live music experiences running from the 31st March – 3rd April 2022, featuring local, national, and internationally established and emerging artists. The festival will be a mix of stand-alone events, integrating existing live event promoters, live performance venues, festival / tour promoters, music companies, brands and industry bodies who will produce their own events.
Appearing on behalf of SOUND WEST foundation technology partner NEC Australia, Dylan Alcott OAM will discuss his groundbreaking endeavour Ability-Fest, the world’s most accessible music festival, L-FRESH The LION will collaborate with APRA AMCOS on a variety of Western Sydney songwriter initiatives , producer Khaled Rohaim will talk about his journey producing music from his Western Sydney studio for some of the world’s biggest artists including Rihanna, Ty Dollar $ign and Australia’s own The Kid Laroi. Serwah Attafuah, with her recent notable achievements of her participation in Sotheby’s ‘Natively Digital’: A Curated NFT auction, will be educating audiences about her work in NFTs and its significance in the music industry.
EXPRESSIONS OF INTEREST ARE NOW OPEN for producers and promoters to hold live music events during the first-ever SOUND WEST Technology and Music Festival, taking place in Parramatta from Wednesday 30 March to Sunday 3 April 2022.
SOUND WEST Official Partners
Host City and Strategic Partner
City of Parramatta, NSW Government via Destination NSW
Foundation:
NEC, SAE Creative Media Institute, THE EDGE (ARN), Western Sydney Business, Western Sydney Business Connection, Rise funding
Industry and Media Partners
ARIA, APRA AMCOS, ACCLAIM, Live Nation, Music Feeds, The Brag, Rolling Stone, The Music, Purple Sneakers TikTok, Park Royal, OzTIX, Warner Music, Universal Music
Full event line-up and tickets on sale in February 2022
Pre-Register at www.soundwestsydney.com.au
