New Outdoor Concert Venue coming to the Hunter Valley


24 Aug 2021



Written By Staff Writer



Cedar Mill Group have today announced their latest acquisition of a premium development site in the Hunter Valley and have laid out plans to turn the site into a purpose-built outdoor amphitheatre and tourism hub.

Adjacent to Roche Estate and next to Hope Estate, who also host outdoor concerts, the Pokolbin site on the corner of Broke and McDonalds Roads is set to feature a 100-bed hotel, multiple cellar doors for specialist food and beverage, a wine museum, and a 22,000 pax concert venue to ‘host events from some of the biggest local and international acts touring Australia’.

Expected to open in 2023 at a cost of $107 million, REMPLAN economic modelling suggests the proposed Cedar Mill Hunter Valley venue will bring 68,045 additional visitors to the region and inject an additional $33 million per year into the local economy.

As part of Cedar Mill Group’s ongoing expansion into the entertainment industry in Lake Macquarie and the Hunter region, today’s news follows the groups recent acquisition of Sydney-based event management company Humm Events, and the redevelopment of Morisset Golf Course which will be rebranded to Cedar Mill Lake Macquarie.

Announced as a $235 million redevelopment plan, Cedar Mill Lake Macquarie is also envisioned to be a multi-entertainment precinct, including proposals for a 30,000-person concert venue, multiple cafes and restaurants, onsite accommodation, and Australia’s largest aquatic play park.

Part of Winarch Capital, Cedar Mill Group’s General Manager Kyle McKendry described today’s announcement as a “very signification acquisition” for the Group, who have their sights set on building a live event venue and tourism empire across Australia and New Zealand.

“Cedar Mill Hunter Valley and Cedar Mill Lake Macquarie are purpose-built, the first in Australia on this scale,” he said.

Winarch Capital’s CEO Paul Lambess says of today’s Hunter Valley development announcement, “Our plans for Cedar Mill Hunter Valley are ambitious. We want to create a precinct with great places where visitors can do lots of different activities and experiences. This is why people come to the Hunter and we want our venue to complement the great vineyards, restaurants and experiences that already exist here.”

Development plans for Cedar Mill Hunter Valley will be lodged in the coming months.

Photo: Cedar Mill Group


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